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CRM Applications

The first steps in the sales process are to determine your target market, develop a list of business leads, and start cold calling. Sales lead generation is utilized in order to set appointments with the decision maker of your target customer or at a minimum send them a quote along with your brochure. Your goal should be to take incremental steps towards making the sale. Put another way, you won’t obtain any contract signatures on your first cold call. This is where CRM applications (customer relationship management software) come into play.

In order to keep tabs on your prospective clients through the sales process, from the first time you get in touch with the prospect through closing the sale; You’ll be much more efficient if you have a solution that helps you to keep track of the three W’s - Who you’ve reached, when you spoke to them, and what the outcome was. Two of the leading CRM software solutions are ACT! and Salesforce.com. There are many more, including Oracle CRM On demand, Sugar CRM, Microsoft dynamics CRM, Netsuite CRM+, Landslide, Goldmine, and OnContact.com.

Choosing the CRM application that is right for you will depend on the size of your salesforce, the location of your saleforce (whether they are spread out or not), the level of integration with other systems (like Google Analytics) that you require, and several other factors.

Regardless of what CRM tool you choose, you’ll need business leads. If you want to start out with 500 free leads, check out our partners at Info USA Leads!