Sales Leads for FREE

Free Sales Leads, Tips, and Scripts

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Once you have a list of trade leads from your target NAICS code categories, you are ready to start cold calling. Many different elements influence the duration of time the sales process takes. From the perspective of the prospect, they need to vet you to become more aquanted with your products and your pricing before making any commitments to buy from you.

Below are a few cold calling techniques, tips, and resources to get you started in the process after you’ve obtained a list of business leads:

• Making cold calls is about starting a dialogue with your prospective customers. Your goal should be to take incremental steps towards making the sale. You won’t seal the deal on your first prospecting call.

• Similar to a poker game; sales prospecting is a game of numbers, skill, and a bit of luck. 50 attempts will generally get you 10 contacts, 30 voicemails, and 10 calls caught by a gatekeeper.

• Being productive requires a that you have a customer relationship management software. Regardless of whether you use Microsoft Excel or Salesforce.com, utilizing a CRM solution to help you document your cold calls and schedule future action items is crucial to your success in inside sales.

• Another useful resource you’ll want to put together is a cold calling script, a follow-up script, and a few voicemail scripts. That way, regardless of whether you are leaving a message or getting in touch of a highly qualified sales lead, you’ll be prepared with the right talking points.

• Its also a good idea to have a list of common objections that you hear from prospects, along with well thought out rebuttals. So, treat everyday as a learning experience and take good notes whether the call is going well or horribly wrong!